Majestic Interactive

Sirdar

Founded in 1880, Sirdar specialise in the production of high quality hand knitting yarns and designs – publishing over 300 new designs each year with an ongoing stock of over 750 designs available in over 900 unique colours from the extensive Sirdar yarn range.

The Sirdar website re-launch was driven by a need to modernise the existing site look and feel - providing a showcase for the huge range of fashionable designs and yarns offered by the company and at the same time reflecting the recent resurgence in popularity enjoyed by hand knitting, partly thanks to the publicity generated by celebrity knitters including Sarah Jessica Parker, Julia Roberts, Uma Thurman and Madonna.

leading specialist in quality hand knitting yarns The new website features a clean, modern, usable design with high quality imagery used throughout to illustrate the quality of yarns and designs available. The design and yarns section itself features over 600 products in an easy to navigate, searchable catalogue with product cross-referencing allowing users to easily find the correct yarns to knit specific designs and suitable designs for each specific yarn.

The site also features a comprehensive stockist locator, knitting help and “What’s New” section highlighting the latest products and trends. A bespoke content management system has also been developed and tailored to the specific data structure of the site - giving Sirdar full control over all site content.

A second phase of development for the site plans to add additional features including user registration, login, account management and online ordering allowing users to make payments online and choose from one of multiple Sirdar stockists to fulfil their order.