A website should not be seen as an online marketing strategy in itself, but as part of an overall marketing strategy which includes the website alongside site content, email, search engine marketing, online advertising, viral marketing, mobile marketing, affiliate schemes and offline marketing activity.

From integrating online marketing with your offline initiatives to defining your brand online, Majestic can provide you with the marketing services necessary to ensure the success of your online presence.

Strategic consulting

Your website is your primary destination point for your brand and products online. We can work with you to develop strategic initiatives that help you maximise the return on investment from your online presence. Majestic provide consultancy and implementation for site content, site promotions, cross and up-selling and aligning website marketing with offline initiatives.

Content services

Content is still King. Writing content for the web is a specialist skill requiring the preparation of concise copy making careful use of headlines, sections, emphasis and hyperlinks. Simply pasting copy from offline sources, or posting pdf’s will not suffice.

We can audit and rewrite your site’s content for timeliness, relevance, style, search engine optimisation and consistency - ensuring your customers receive only relevant and compelling information from your site.

Email marketing

In the age of spam, it’s more important than ever to ensure your communications stand out from the crowd, offering your customers timely, relevant and compelling information. Email marketing provides a direct marketing technique to communicate your commercial message that is both cost effective (vs. direct mail) and easy to measure. Majestic can help plan, design and execute successful e-marketing campaigns as well as long-term communications programmes.

Search Engine Marketing

Search engine marketing describes a number of different techniques used to make your website more visible to search engines and attract more visitors as a result. Majestic can employ a number of techniques including site optimisation at code & content level to achieve the best possible organic search results, submission of your site to directories used to increase awareness by search engines and paid advertising schemes like pay-per-click - used to guarantee a position in search results for certain keywords.

Site analytics

Understanding the true performance of your online offering is vital in planning your overall online strategy. Majestic uses the latest tools and expertise to evaluate your web site statistics: who visits your site, when do they visit and where do they go?