An online messaging system written by Majestic Interactive for Nisa-Todays, the UK’s leading member-owned organisation, providing benefits to independent retailers and wholesalers in food and drink markets.

The challenge faced by Nisa-Today’s was how to improve communications with their retail members - operating over 5000 stores throughout the UK. Nisa members need to be kept up-to-date with daily information about stock delivery times, promotions and group notices which had previously been achieved using a manual process which proved to be both expensive and time consuming.

Majestic worked alongside Nisa-Today’s to meet these requirements by developing an online messaging system capable of delivering member updates by fax, phone, email and SMS.

The new messaging system allows Nisa-Today’s to perform a daily export of member details from existing internal systems in order to ensure accurate contact details are maintained at all times. The messaging system then allows distribution lists to be created online and the preferred delivery method to be set for each Nisa member. Individual or bulk messages can then be sent to each member by fax, phone, email or SMS with full delivery reporting available and automatic failover message delivery if a members chosen delivery method is unavailable.

“The messaging system supplied by Majestic has so far proved to be a great success,” says Paul Smith, member support Manager at Nisa-Today’s. “The degree of flexibility provided by the new system allows us to tailor the delivery of messages to each member’s individual needs as well as greatly reducing the amount of time needed to send the hundreds of messages we require every day. We feel that the new system reflects the ongoing strategy of Nisa-Today’s to constantly seek to improve the level of service offered to our members.”