Majestic Interactive have just released a new deals site for Nisa-Today’s, the UK’s largest buying and distribution group for independent retailers and wholesalers. The new site aims to keep Nisa members up to date with the latest available offers and provide a method of quickly and easily ordering stock online.

The deal site has been closely integrated with a separate messaging system, also developed by Majestic, which allows for the creation of different member distribution lists. A distribution list created in the messaging system can be associated with a deal in order to send members notifications of deal availability by email or SMS. These notifications can be fully customized and several HTML email templates are also available to assist in the promotion of the deals to members.

Once a deal has expired, full reporting is made available through a separate admin site allowing Nisa administrators to view statistics including the number of notifications sent, the total number of orders, conversion rates, average cases per order and notification click-throughs in order to monitor the effectiveness of each deal.

The system has proved to be an instant success with high conversion rates of up to 30% recorded on deal notifications and orders of up to 14,000 cases received per week.